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Differentiation Strategy of Real Madrid CF Virtual World

Real Madrid CF is designed to pursue a “Truly-Immersive XR metaverse ” that encompasses users of all ages, which is differentiated from Roblox and ZEPETO .

Differentiation Strategy of Real Madrid CF Virtual World

Real Madrid CF is designed to pursue a “Truly-Immersive XR metaverse ” that encompasses users of all ages, which is differentiated from Roblox and ZEPETO .

Photorealistic Immersive Content

Since Roblox and ZEPETO is a metaverse mainly used by elementary school students , graphics in the form of cartoon animations may be sufficient . However, in the case of Real Madrid CF, a metaverse targeting adult viewers, photorealistic truly-immersive graphics are required. For this reason, Unreal Engine is used.



Digital Twin Implementation

Most metaverses create a virtual environment based on the developer's imagination. However, when virtualizing facilities (e.g., Real Madrid C.F. Museum) in order to make the offline real object and its virtual graphics be identical, the object must be scanned into a 3D model. Thus, digital twin technology is required.


Ease of Use For All Ages

Real Madrid CF has fans of all ages, from young people to middle- aged people. Since there are many people who are inexperienced in using computers or mobiles, the method and UI for using the metaverse has been simplified as much as possible. That is, it is designed to be easily used by all age groups.



 Securable 450 Million Existing Subscribers

With SSO (Single-Sign-On), the accounts of the official subscribers to Real Madrid CF can be reused without any modification. Therefore, it is possible to secure 450 million subscribers.


Photorealistic Immersive Content

Since Roblox and ZEPETO is a metaverse mainly used by elementary school students , graphics in the form of cartoon animations may be sufficient . However, in the case of Real Madrid CF, a metaverse targeting adult viewers, photorealistic truly-immersive graphics are required. For this reason, Unreal Engine is used.

Digital Twin Implementation

Most metaverses create a virtual environment based on the developer's imagination. However, when virtualizing facilities (e.g., Real Madrid C.F. Museum) in order to make the offline real object and its virtual graphics be identical, the object must be scanned into a 3D model. Thus, digital twin technology is required.

Ease of Use For All Ages

Real Madrid CF has fans of all ages, from young people to middle- aged people. Since there are many people who are inexperienced in using computers or mobiles, the method and UI for using the metaverse has been simplified as much as possible. That is, it is designed to be easily used by all age groups.

Securable 450 Million Existing Subscribers

With SSO (Single-Sign-On), the accounts of the official subscribers to Real Madrid CF can be reused without any modification. Therefore, it is possible to secure 450 million subscribers.

120-Year Story Experience Content

Unlike other metaverses that focus on User-Generated Content (UGC), RMVW continuously provide UGC content along with the content that Real Madrid CF fans want to see, such as Real Madrid CF's 120-year accumulated content, new matches and episodes, etc.

120-Year Story Experience Content

Unlike other metaverses that focus on User-Generated Content (UGC), RMVW continuously provide UGC content along with the content that Real Madrid CF fans want to see, such as Real Madrid CF's 120-year accumulated content, new matches and episodes, etc.


Competitiveness for Commercialization

In addition to the upcoming sports viewing, social community formation, shopping, and advertising, there are unlimited applicable services. Starting with Real Madrid CF's private metaverse platform, we will additionally construct metaverses of other sports clubs in the future. As a result, RMVW can be expanded to metaverses for all existing sports clubs in addition to metaverses for football clubs.

Following the contract with Real Madrid CF, we are already in the process of contracting with FC Barcelona for system construction and operation.